It helps to drive more traffic to your article. Newsletter #12

Keyword Research

Hi Everyone,

Why will you read this newsletter?

If you are a new writer like me struggling to get views, you can try keyword research.

Recently, I learned about this.

Keyword Research helps to understand what the audience is searching for in the search engine.

Benefits

1. It helps to understand the market trend
2. It improves traffic growth

Parameters of keyword research

1. Relevance - The search engine will rank your article only if the keywords in the content meet the searchers’ needs.
2. Authority - The search engine will rank your article if it shows authority.
3. Volume - The high keyword volume means audiences are searching for the keyword.

How to do keyword research?

Step 1: Start with a few topics

Write down all the relevant keywords and pick the one that has the highest volume.

Step 2: Search keywords for the topic

After you have selected a particular topic bucket for your content, write as many keywords as applicable.

Step 3: Analyze the searchers' intent

For example, if you research ‘how to start a blog’ — the keyword is ‘blog.’

Does it mean the steps to write a blog post?

Or, how to set up a website to write a blog post?

The searchers' intent is different in these two cases.

Step 4: Take help from search-related items

When you search for a topic, several related search items appear at the bottom of the page.

You can take help from these to find what the audience is looking for.

A few keyword research tools

• ​SEMrush​
• ​Ubersuggest​
• ​Free keyword research tool​

I hope it helps.

See you next week!

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Munnekollal, Bengaluru, Karnataka 560037
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